Episodes

Aug. 17, 2021

Building Successful Communication Frameworks | Marcus Sheridan

On episode #98 of the Rethink Marketing Podcast , Eric and Colin are joined by Marcus "The Sales Lion" Sheridan. Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author...

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Aug. 10, 2021

WHOOMP "Here it is" A Marketing Conversation with DC Glenn | The Brai…

On episode #97 of the Rethink Marketing Podcast, Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn. His story has always been about learning to learn. His energy and focus rests solely in the b...

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Aug. 3, 2021

Is it Time to Stop Moving Forward?

On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause a...

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July 29, 2021

Break Through the Noise | Nick Westergaard

On episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The l...

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July 27, 2021

Taking Game Film Off the Sidelines

On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple---as long as the prospect or client knows they are...

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July 20, 2021

Why Your Business Should Do the Hustle

On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions...

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July 15, 2021

Being Great! | Kurt Uhlir

On episode #92 of the Rethink Marketing Podcast , Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maint...

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July 13, 2021

Are Marketing Degrees Worthless?

On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degre...

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July 6, 2021

Let's Stop Saying "Unique Selling Proposition" and Start Using This T…

On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importan...

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June 29, 2021

Goodbye Season One, Hello Season Two!

Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launche...

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June 22, 2021

Scale or Grow? One Size Does NOT Fit All!

On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is ...

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June 17, 2021

The Paramount Realization That Marketing is Spiritual | Rabbi Daniel …

On episode #78 of the Rethink Marketing Podcast, America's Rabbi, Daniel Lapin , author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers ca...

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June 15, 2021

Stop Keeping it Classy

On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today's business problems. Sometimes we get stuck in our classes,...

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June 8, 2021

Stop Swinging for the Fences!

On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) market...

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June 3, 2021

Here's What Your Negotiation Strategy is Missing | Ed Brodow

On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach,...

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June 1, 2021

Cultures Aren't Just For Yogurt

On episode #74 of the Rethink Marketing Podcast, we chime in on the conversation around cultures. It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture? ...

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May 25, 2021

I'll Have a Number Three, Hold the Pickles!

On episode #73 of the Rethink Marketing Podcast, Colin and Eric pull up to the speaker and communicate with their "Drive Thru" Voices! Why is it we are not afraid to ask for exactly what we want when ordering fast food but...

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May 20, 2021

Marketing Like a Human to Other Humans | Bryan Kramer

On episode #72 of the Rethink Marketing Podcast , Colin and Eric are joined by Bryan Kramer , the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusse...

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May 18, 2021

The Second Mouse Gets the Cheese

On episode #71 of the Rethink Marketing Podcast, Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success. Are these philosophies and approaches still foundational to...

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May 11, 2021

Stop Writing Like a 3rd Grader!

On episode #70 of the Rethink Marketing Podcast, Colin and Eric rethink another piece of conventional marketing wisdom. We've been told to write at a third grade level to reach your audience at their lowest common denominato...

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May 6, 2021

Passion & Purpose | Laura Arnold

On episode #69 of the Rethink Marketing Podcast, Eric goes it alone as Colin was cracking some cutting edge marketing code! More details later... In Eric's one on one conversation with Cincinnati influencer extraordinaire La...

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May 4, 2021

I Said Frankincense, Not Frankenstein! How do we Get Experiential Mar…

On episode #68 of the Rethink Marketing Podcast, Colin and Eric take a look at experiential marketing. What is it exactly ? At its core, experiential marketing is all about creating a meaningful connection between a brand a...

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April 29, 2021

Value First, Audience Next, Then you Unlock Opportunity | Henry Kamin…

On episode #67of the Rethink Marketing Podcast, Colin and Eric chat with The Brand Doctor, Henry Kaminski, Jr. Henry built an incredibly successful design and consulting business from understanding that value to the client i...

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April 27, 2021

A Deeper Dive Into "Hacking Growth".

On episode #66 of the Rethink Marketing Podcast, Colin and Eric go back to take a deeper dive into the conversation they had in episode #65 with the father of growth hacking Sean Ellis. Growth hacking is not just a buzz phra...

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