On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause and establish a baseline. We've all heard that intentional rest helps spur creativity, innovation, and solutions, but where are we supposed to carve out that extra time? In marketing and sales, there is constant pressure to move forward but often to do that effectively, we need to step out of the fray temporarily to avoid inadvertently wasting time, energy, or funds. Sometimes, stopping forward progress temporarily is the best way to get ahead! We promise we won't do any guided meditation in today's episode.
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