One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content cr...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where t...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content mad...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues ...
One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Bus...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-scre...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and pro...
One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your busin...
Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, in...
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How sh...
On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improve...
This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our …
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making ...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers h...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth...
On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How sh...
On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certificati...
On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too …
Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control? Are you prepared for pivots and navigational adjustments? Have confidence in your ...
Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws a...
Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn't the designers be on the hook for SEO performance at so...