Episodes

March 27, 2024

Welcome to the Content Revolution

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the ongoing challenge of balancing quality and quantity of content. The conversation explores the impact of generative AI on content cr...

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March 19, 2024

Going All In on Exclusivity or Accessibility

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the tension between exclusivity and accessibility. Are we better off growing our customer base or simply seeking higher margins from a ...

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March 12, 2024

When Should Marketers Stop Testing?

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge opine on finding the right balance between testing and optimization in marketing and advertising. They explore whether there is a point where t...

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March 5, 2024

Shhh... Should We Tell or Not?

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the increasing pressure from platforms like Google and Meta to identify content made using gen-AI. The delineate between content mad...

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Feb. 28, 2024

Staying Relevant and Weathering the Social Network Effect

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge converse about the social multiplier effect in marketing. As marketers get better and share their learnings, it seems that marketing continues ...

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Feb. 20, 2024

Anchoring Influence in Empathy | Dr. Carolyn Goerner

One this episode of the Rethink Marketing Podcast, Colin Jeffries is joined by Dr. Carolyn Goerner, a negotiation, power, and imposter syndrome expert, as well as a clinical professor of management at the Kelley School of Bus...

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Feb. 13, 2024

They Paid $7 million for 30 Seconds of Airtime!

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge chat about the winner's and losers from the 2024 lineup of the year's most expensive commercials! The conversation explores the role of on-scre...

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Feb. 6, 2024

More Engaging Chatbots and Hosting Better Events | Kris Olivo

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge are joined by co-founder of Helpful Human Franchising and Almost Magical Marketing, Kris Olivo. Kris explains the importance of systems and pro...

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Jan. 30, 2024

Asking for Less Word of Mouth

One this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the importance of optimizing word of mouth as a channel without becoming over-reliant on it. Having customers help you grow your busin...

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Jan. 23, 2024

Eliminate the Chief Marketing Officer Position

Summary On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge unpack the relatively recent trend of eliminating the Chief Marketing Officer (CMO) position. Many notable brands, in...

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Jan. 16, 2024

Marketing Predictions for 2024

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How sh...

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Jan. 9, 2024

Should We Be Creating Customer Ecosystems?

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about advice to follow the leaders by creating end-to-end ecosystems for their customers. This mentality improve...

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Dec. 26, 2023

Seasons Greetings from the Rethink Marketing Podcast

This wraps up Season 4 of the Rethink Marketing Podcast! We are thrilled to kick off Season 5 on January 9, 2024! Until then, Merry Christmas, Happy New Year, and keep on rethinking those common assumptions! Learn more about ...

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Dec. 19, 2023

How to Manage the Diderot Effect

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge discuss the needs and wants behind marketing and sales software upgrades. If we switch project management tools, do we need a new Digital Asset ...

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Dec. 12, 2023

Try These Hacks for Webinar Success

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge share some heard earned tips on making webinars even more successful. Too many of us think that webinars are a chance to sell or talk about our …

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Dec. 5, 2023

All These Hands in the Marketing Cookie Jar

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making ...

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Nov. 28, 2023

This is the Foundation of Machine Learning (and AI) for Marketers

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge wax eloquent about the upcoming machine learning era in marketing. While AI has already dramatically impacted content creation, many marketers h...

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Nov. 21, 2023

Are You Thinking About Reputation Management Wrong?

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge exchange blows about the true meaning of reputation management. Reputation includes the value proposition, differentiating claims, word of mouth...

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Nov. 14, 2023

A New Perspective on Black Friday and Deep Discounts

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge rethink the traditional goals of Black Friday, Small Business Saturday, Cyber Monday, and the cadre of surrounding deep discounting days. How sh...

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Nov. 7, 2023

Are These Certifications a Waste of Time?

On this episode of the Rethink Marketing Podcast, Colin Jeffries welcomes agency owner and marketing thought leader Paul Frodge to the show! Together they try to answer this pressing question: are free or low cost certificati...

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Oct. 24, 2023

When Should Sales Fail Fast + Eric Reed Sendoff

On this episode, Colin Jeffries and Eric Reed bust the myth of failing fast in sales. When do we rush to failure without giving success a chance? And when do we cling to a doomed relationship, process, or target too …

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Oct. 17, 2023

Stay the Course. Your customer Journey Map Matters...

Colin Jeffries and Eric Reed talk through 2024 planning and the importance of creating a journey map for your customers. What can you control? Are you prepared for pivots and navigational adjustments? Have confidence in your ...

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Oct. 10, 2023

The Latest on Protecting Your AI Intellectual Property

Colin Jeffries and Eric Reed talk through some of the recent developments in patent and copyright protection around artificial intelligence. What do marketing leaders need to know about using AI for their content? The laws a...

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Sept. 26, 2023

A New Take on SEO

Colin Jeffries and Eric Reed explore the intersection of website design and on-page search engine optimization. Instead of handing a website off to an SEO team, shouldn't the designers be on the hook for SEO performance at so...

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