Marketing Like a Human to Other Humans | Bryan Kramer

On episode #72 of the Rethink Marketing Podcast,  Colin and Eric  are joined by Bryan Kramer, the father of the human to human business movement, to have a conversation around  human-to-human (H2H) marketing.  Bryan discusses demographic targeting vs. psychographic targeting; why B2B and B2C are really just H2H; and a host of other insights that will help take your marketing efforts to the next level!

How can being human actually be your competitive advantage?  How do we leverage technology in a "humanized" world and leverage humanity in a "technologized" world?  To compete today, and long into the future, we must understand the power of relationships and human engagement.  Simply put, we must take a serious look at what the H2H movement could mean for our businesses, marketing, careers, and even personal lives.  After all, it's not about being perfect-- it's about being present.  Have a listen and enjoy being human!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.
Visit the Rethink Marketing Podcast website  to learn more about the show  or just peruse our guest list and all episodes.

We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments!

Learn more about your ad choices. Visit megaphone.fm/adchoices