I Said Frankincense, Not Frankenstein! How do we Get Experiential Marketing Right?

On episode #68 of the Rethink Marketing Podcast,  Colin and Eric take a look at experiential marketing.  What is it exactly ?  At its core, experiential marketing is all about creating a meaningful connection between a brand and its customers.   When looking at experiential marketing as a tactic there are three core elements that have to be addressed,  active participation, promotion of brand value and  a lasting ongoing experience.  It's also important to understand the difference between experiential marketing and event marketing, they have subtle differences in execution but distinct differences in desired outcome. Have a listen and  enjoy some real life examples of very successful experiential campaigns and let us know where this episode falls on the experience meter?  Was it  "Forgettable or Memorable"?

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