Episodes

Feb. 1, 2022

If it's Not an Adventure, Maybe We're Doing it Wrong | Capt. Travis R…

On episode #122 of the Rethink Marketing Podcast, Eric and Colin are joined by explorer, entrepreneur, speaker and founder of Hydro Flask, Capt. Travis Rosbach. This episode is full of reflection and continually points...

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Jan. 26, 2022

Here’s Why Your Emails Aren’t Working

On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the past six months, you are missing out. Is your email ...

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Jan. 18, 2022

Be Honest, Is There Spinach in my Teeth?

On episode #120 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with the world's leading authority on trust-based selling, Ari Galper. As a salesperson, it's not prudent to be...

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Jan. 11, 2022

“Best Of” Sales and Marketing Advice | Allan Dib

On episode #119 of the Rethink Marketing Podcast, Eric and Colin are joined from Melbourne, Australia by author of The One Page Marketing Plan, Allan Dib! Allan has grown multiple businesses using lots of marketing and sales...

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Jan. 3, 2022

Why Bad Products Beat Great Products

On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. We know the symptoms of bad products, but all too often,...

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Dec. 23, 2021

Reflections and Projections After Another Year of Rethinking

On episode #117 of the Rethink Marketing Podcast, Eric and Colin reflect on another year of insightful guest interviews, unconventional topics, and turning conventional marketing wisdom on its head. Colin pulls out some throu...

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Dec. 14, 2021

Rethinking Relationship Selling

On episode #116 of the Rethink Marketing Podcast, Eric and Colin rethink what relationship selling actually is and how it can be improved. How do friendships turn into business, and how can salespeople create authentic relat...

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Nov. 21, 2021

Unexpected Marketing that Fits Your Brand | Lynn Blashford

On episode #115 of the Rethink Marketing Podcast, Eric and Colin are honed by Lynn Blashford, Chief Marketing Officer of White Castle. Lynn unpacks how to find and leverage unexpected marketing to build and bolster strong br...

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Nov. 21, 2021

Firing the Silver Bullet of Sales

On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems. When should sales leaders implement, improve, or rewrite their sales system? When is it ti...

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Nov. 11, 2021

Behavior, Mnemonics, and Leadership | Richard Flint

On episode #113 of the Rethink Marketing Podcast, Eric and Colin are joined by speaker, author, entrepreneur, and media personality Richard Flint. Richard talks through the six fears every human faces, how marketers and bus...

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Nov. 4, 2021

The Muddled Sales Funnel Rebuttal

On episode #112 of the Rethink Marketing Podcast, Eric and Colin tackle a new perspective on the sales funnel, flipping the concept and instead of looking at “sales funnels,” they argue that “buying funnels” are more importan...

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Oct. 26, 2021

Begin With the End in Mind | Genecia Alloura

On episode #111 of the Rethink Marketing Podcast , Eric and Colin visit Singapore virtually, to have a conversation with Genecia Alloura the founder of Soul Rich Woman, the number #1 female entrepreneur network in Southeast ...

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Oct. 21, 2021

What Marketers Should Know (and Do) About Diversity | Chuck Mingo

On episode #110 of the Rethink Marketing Podcast, Eric and Colin sit down with Chuck Mingo, one of the nation's leading voices on racial reconciliation. From virtue signaling to turning a blind eye, marketers and sales leade...

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Oct. 12, 2021

Branding Like a Blue Hedgehog!

On episode #109 of the Rethink Marketing Podcast, Eric and Colin are joined by two experts in sonic branding (Mia Carruthers and Adam Pleiman of Gwynne Sound ) to talk about ways that audio can be used to enhance, reinforce, ...

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Oct. 5, 2021

Stop Fitting In. You Need a Strategy for This. | Jay Baer

On episode #108 of the Rethink Marketing Podcast , Eric and Colin interview Jay Baer , an entrepreneur and guide to more than 700 brands. The best way to grow your business is for your customers to grow it for you, but most ...

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Sept. 30, 2021

Code Blue Marketing - Quick Steps to Take When You Need Revenue Like …

On episode #107 of the Rethink Marketing Podcast, Eric and Colin talk through some quick-hitting ideas marketers and business leaders can use when they need to generate revenue like they need a pulse. When someone starts ca...

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Sept. 28, 2021

Horton Hears an Audience Shift

On episode #106 of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences. What do marketers need to know to ensure their messages still resonate with the rig...

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Sept. 21, 2021

How Sales Leaders Can Achieve Integrated Success | Cory Carlson

On episode #105 of the Rethink Marketing Podcast , Eric and Colin are joined by sales leader, author, and entrepreneur, Cory Carlson. Cory unpacks his experience coaching clients through finding an integrated life. Too of...

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Sept. 14, 2021

Big Dreams and Legendary Service | Cameron Mitchell

On episode #104 of t he Rethink Marketing Podcast , Eric and Colin are joined by entrepreneur, restaurateur, and author Cameron Mitchell, founder of Cameron Mitchell Restaurants. Cameron unpacks his learnings from leading 4...

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Sept. 9, 2021

Think "Constituents" Instead of "Customers" | Mark Mallory

On episode #103 of the Rethink Marketing Podcast, Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory. Regardless of your political leanings, Mark Mallory wil...

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Sept. 2, 2021

Reciprocal Learnings From B2C & B2B Marketing

On episode #102 of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa? A common misconception among advertisers and brand build...

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Aug. 31, 2021

It's About Influence, Not Influencer Marketing | Jason Falls

On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett . Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices guiding...

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Aug. 24, 2021

What it Takes to Be an Executive Level Marketer | Jerry Bernhart

On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart. Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-drive...

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Aug. 19, 2021

I Got 99 Problems, But a Podcast Ain't One

On episode #99 of the Rethink Marketing Podcast, Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience! They talk software, marketing trends, COVID learnings, and even share some perso...

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