Scale or Grow? One Size Does NOT Fit All!

On episode #79  of the Rethink Marketing Podcast,  Eric and Colin talk revenue growth.  When it comes to your sales, marketing and overall business  should you look to grow or scale?  First we need to understand that there is a difference and just what that difference is. Second, we need to consider a few distinguishing factors.  Is your business in a systematic position to scale?   Are you trying to drive top line revenue?   Is your business structure better suited for one over the other?  What we know for certain is it's not a simple exercise in just deciding to grow revenue. You need to understand and rethink the universe of scale and growth, and then you can make the right decision.  We think checking out this episode might be a step in the right direction!  Have a listen and see why when it comes to scaling or growing one size does NOT fit all!

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We would love to hear from you.  Your questions, comments and feedback is not only welcome but appreciated!  Let us know what you're rethinking by emailing us at: take5@reed5group.com.  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments!

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