On episode #154 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith talk about their experience as and managing individual contributors. Not everyone is cut out for management and leadership, so what do we do when...
On episode #152 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith split hairs and talk semantics. If words have power over thoughts, why are we still using the word "consumer" so widely? We have replaced "salesp...
On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leade...
On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to ...
On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are gettin...
On episode #148 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore self-awareness in sales and marketing. Many marketers fall victim to imposter syndrome: thinking that they aren't good enough and may be ...
On episode #147 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith explore when hands-on sales management is ideal and when leaders should be hands-off with their revenue teams. If goals are clearly defined and ...
On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a sales function, or is it better at achieving marketing o...
On episode #129 of the Rethink Marketing Podcast, Eric and Colin kick over the echo chamber and attack some sales and marketing metrics myths. Measuring more is likely hurting your organization, so how do we rethink the right...
Don't Do Better, Do More!
Expertise is not the main source of our credibility.
On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib. We know the symptoms of bad products, but all too often,...