ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Oct. 11, 2022

Winning the Arms Race for Attention

On episode #149 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith dive into ways that marketers and sales leaders can win the arms race for attention. Marketing departments and sales development teams are getting increasingly creative and aggressive with their drive to gain attention, which has created a lot of noise for would-be buyers. How do we break through the noise and win the arms race for attention? Which fundamentals do we need to have in place before it makes sense to compete for attention?

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