ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Oct. 18, 2022

Are These Today's Solutions to Data Privacy?

On episode #150 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith unpack the paradox of customers' desires and expectations of data collection and management. On the one hand, customers are generally opposed to companies exploiting their data. On the other hand, people generally prefer personalized, relevant ad experiences and offers. Are there any current solutions that marketers can use to balance this dynamic tension? How do marketing leaders strike the right balance of protection and personalization?

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

Visit the Rethink Marketing Podcast website to learn more about the show or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at: Send us your feedback and we will send you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

Learn more about your ad choices. Visit

Learn more about your ad choices. Visit