ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Sept. 20, 2022

Where Should Cold Calling Live?

On episode #146 of the Rethink Marketing Podcast, Colin and Nick explore the goals of cold calling and where it should live within our organizations. Is cold calling a sales function, or is it better at achieving marketing objectives? Should sales development (or business development) representatives report through sales or marketing hierarchies?

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