ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Feb. 25, 2022

Grand Theft Marketing...

More Than Just Real Life.

On episode #125 of the Rethink Marketing Podcast, Colin and Eric explore the Grand Theft Auto in-game campaign requiring physical action. Pfizer, Druid, and Ogilvy launched an innovative and creative campaign within (and outside of) Grand Theft Auto. We should expect more of this in the future, and here are a few things modern marketers can learn. 

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