ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Jan. 3, 2022

Why Bad Products Beat Great Products

On episode #118 of the Rethink Marketing Podcast, Eric and Colin lay the groundwork for an upcoming conversation with author of the One Page Marketing Plan, Allan Dib.  We know the symptoms of bad products, but all too often, they win in the marketplace.  Is marketing to blame?  If having the best product is merely a great retention or reputation management strategy, how can marketing leaders reach new audiences?

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