ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Oct. 25, 2022

Should Founder Sales Even Count?

On episode #151 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith take a swing at the ever-controversial question: should founder sales count? Often, founder-led organizations bring in a sales or marketing leader so that the founder can focus on scaling business operations. Unfortunately, due to misaligned expectations, poor onboarding, or a host of other reasons, revenue generation falters. What steps can we take to set the salesperson and founder up for success?

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