On episode #103 of the Rethink Marketing Podcast, Eric and Colin sit down with former Cincinnati Mayor, former Ohio State Senator, and business consultant Mark Mallory. Regardless of your political leanings, Mark Mallory wil...
On episode #102 of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa? A common misconception among advertisers and brand build...
On episode #101 of the Rethink Marketing Podcast, Eric and Colin are joined by Jason Falls of Cornett . Jason Falls is the author of Winfluence and several other books on marketing, and he is one of the leading voices …
On episode #100 of the Rethink Marketing Podcast, Eric and Colin are joined by executive marketing recruiter Jerry Bernhart. Viewed as a leading and trusted authority in the recruitment of digital, e-commerce, and data-drive...
On episode #99 of the Rethink Marketing Podcast, Eric and Colin are joined by their sound engineer, Mia, who reads questions from our audience! They talk software, marketing trends, COVID learnings, and even share some perso...
On episode #98 of the Rethink Marketing Podcast , Eric and Colin are joined by Marcus "The Sales Lion" Sheridan. Marcus Sheridan is a content marketer, professional speaker, storyteller, entrepreneur, and multiple-time author...
On episode #97 of the Rethink Marketing Podcast, Eric and Colin unpack stories and life lessons with The Brain Supreme, DC Glenn. His story has always been about learning to learn. His energy and focus rests solely in the b...
On episode #96 of the Rethink Marketing Podcast, Eric and Colin stop. Instead of pushing the envelope with a new tactic or strategy, they discuss the allure of progress for progress's sake, and reflect on the need to pause a...
On episode #95 of the Rethink Marketing Podcast, Nick Westergaard joins Colin and Eric to talk about true brand experience, building a level of community and understanding the power of the term "Simplify to Amplify". The l...
On episode #94 of the Rethink Marketing Podcast, Eric and Colin reflect on the importance of learning from past performance. In sales, getting game film can be pretty simple---as long as the prospect or client knows they are...
On episode #93 of the Rethink Marketing Podcast, Eric and Colin open up the term "Side Hustle" for businesses. An increasing number of company leaders are turning to services outside of their core offerings. What questions...
On episode #92 of the Rethink Marketing Podcast , Eric and Colin have a fascinating conversation with Kurt Uhlir. Kurt is no stranger to understanding big moments and what is required to not only achieve greatness but maint...
On episode #91 of the Rethink Marketing Podcast, Eric and Colin dig into the often politicized topic of whether marketing degrees are invaluable or worthless. Is a marketing degree as fundamental to success as a medical degre...
On episode #90 of the Rethink Marketing Podcast, Eric and Colin kick off Season Two with a conversation around a traditional sales and marketing acronym U.S.P. (Unique Selling Proposition). As marketers, we know the importan...
Take5: The Rethink Marketing Podcast officially wraps up season one! Today we simply take a minute or so to say thank you! Thank you to our audience, our guests and the Rethink Marketing Podcast team. Season two launche...
On episode #79 of the Rethink Marketing Podcast, Eric and Colin talk revenue growth. When it comes to your sales, marketing and overall business should you look to grow or scale? First we need to understand that there is ...
On episode #78 of the Rethink Marketing Podcast, America's Rabbi, Daniel Lapin , author of Thou Shall Prosper and Business Secrets from the Bible joins the show to discuss how business leaders and marketing decision makers ca...
On episode #77 of the Rethink Marketing Podcast, Eric and Colin get a little academic and talk about rethinking marketing class for more holistic solutions to today's business problems. Sometimes we get stuck in our classes,...
On episode #76 of the Rethink Marketing Podcast, Colin and Eric take us out to the ball game, but not for peanuts or Cracker Jack! The discussion is around sustainable growth efforts versus big (but often short-term) market...
On episode #75 of the Rethink Marketing Podcast, Colin Jeffries closes out Season 1 with an information-packed conversation with world renowned negotiation expert,--"The King of Negotiating"--keynote speaker, corporate coach,...
On episode #74 of the Rethink Marketing Podcast, we chime in on the conversation around cultures. It's a serious topic with ramifications for your team and your business, but how do you build (or nurture) the right culture? ...
On episode #73 of the Rethink Marketing Podcast, Colin and Eric pull up to the speaker and communicate with their "Drive Thru" Voices! Why is it we are not afraid to ask for exactly what we want when ordering fast …
On episode #72 of the Rethink Marketing Podcast , Colin and Eric are joined by Bryan Kramer , the father of the human to human business movement, to have a conversation around human-to-human (H2H) marketing. Bryan discusse...
On episode #71 of the Rethink Marketing Podcast, Colin and Eric take a look back at the "Tried and True" of marketing and the core fundamentals of business success. Are these philosophies and approaches still foundational to...