Starting Where You Are and Innovating the Future | Tendayi Viki

On episode #145 of the Rethink Marketing Podcast, Eric and Colin are joined by Tendayi Viki, Ph.D. He is an author, speaker, academic, consultant, and corporate innovation expert. Tendayi unpacks how we can turn ideas into innovations and innovations into successful, scalable business models. Remember, just because we find a market does not mean we have found a profitable business model that can scale. Entrepreneurship and intrapreneurship have some similarities and many distinct, unique features. Tendayi explains how to build the right incentive structures, cultivate culture, and encourage executives to make innovation mainstream to the organization. One way to do this is to make it easy to get started with the innovation process, supported with metered funding. But it shouldn't be easy to continue without proving success! No matter the size of the organization or attitude to innovation, there is a lot here to help your organization start where you are with what you have to innovate the future of your vertical!

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