Do I Need An Annual Marketing Plan?

On episode #141 of the Rethink Marketing Podcast, Eric and Colin put together some easy check-boxes to determine when a marketing plan makes sense. There are many scenarios where it makes sense to throw out an annual plan in favor of agility and flexibility. There are also many business strategies that demand an annual marketing plan with dollars earmarked for initiatives with long time horizons. So when should you embrace an annual marketing plan? You'll know in the next 15 minutes!

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