ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Feb. 6, 2022

Measure This Instead of Email Open Rate...

On episode #123 of the Rethink Marketing Podcast, Eric and Colin dive into why open rates are not good proxy for success.  When someone unsubscribes from your email blast, they have to open the email!  Why would we include active disengagements as part of a success metric?  Instead, what can we look at that measures outcomes versus actions?  If email is part of your revenue strategy, this is an episode you won't want to mark as spam!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.

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Thank you to Arrasmith Promotions for making today’s episode possible!

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