Marketing Predictions for 2024

On the last episode of season four of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge pull out the crystal ball and speak to 2024 predictions! Will gen-AI really change the game within the next 12 months? How should brands differentiate if they aren't using AI? Is not using AI a cop out for marketing leaders who are intimidated by an ever-evolving landscape of new tech? How should we be thinking about shifts in customer behavior? It seems like everything is changing for marketers right now, so what should we believe and what advice should we be rethinking?

Chapters:

- Introduction: Will everything we know change in 2024?

- Gartner's 2024 marketing predictions

- Prediction 1: AI will increase creative talent spend

- Prediction 2: CMOs will guard against deception unleashed by generative AI

- Prediction 3: 50% of consumers will significantly limit social media usage

- Prediction 4: Acoustic brands will differentiate by being AI free

- Prediction 5: AI will reduce brand visibility in SERPs

- Conclusion

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