Why it Matters That Nobody Bats 1.000

On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries chat through the implications of acknowledging that nobody bats a thousand. Sometimes it's the wrong audience, a miss on the selected channel, poor timing, or just a disconnected message. Our co-hosts talk through examples of Gucci, Netflix, and Burger King knocking it out of the park and then falling flat in short order. We all make mistakes--even big brands with the best agency partners and budgets to match! Marketing and sales decision-makers can take consolation in knowing that other business leaders are also making mistakes and missteps. As the state of marketing continues to flex and evolve, we will continue to see intelligent innovators and great marketing teams stumble as we all learn together.

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