On today's episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries flip the script on the advice that marketers should always be testing and scaling new tactics. Yes, there is a place for trying new ways to grow our customer base, but when do we go back and ensure that everything is cleaned up? From old sales reps in the CRM to obsolete code in Google Tag Manager, where should marketing and sales leaders start to clean up? Is a tidy workplace that important in today's fast-paced environment?
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