May 2, 2023

The Doppler Effect: What Revenue Drivers Need to Consider

Apple Podcasts podcast player badge
Spotify podcast player badge
Google Podcasts podcast player badge
Castro podcast player badge
RSS Feed podcast player badge

On this episode of the Rethink Marketing Podcast, the Dean of Discovery, Eric Reed, and Mr. Marketing, Colin Jeffries, explore how the Doppler Effect applies to marketing and sales. While conventional wisdom says to look at the macro, we take individual customers into consideration. The Doppler Effect explains that waves are perceived differently depending on the location of the sender and receiver to each other. From ambulances to ice cream trucks and, of course, selling and marketing, this wide ranging conversation inspires us to consider the impact of our actions and whether that makes our messages resonate more or not.

You can listen to The Rethink Marketing Podcast on all major podcast platforms or visit our website at where you can learn more about the show or just peruse our guest list and episode library.

Contact the show by emailing Just send us your thoughts and we will expedite you a highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

Learn more about your ad choices. Visit