The Belle of the Ball Says, "You've Got Mail!"

On episode #64 of the Rethink Marketing Podcast,   Colin and Eric give big props to email marketing.  As a tactic in the marketing arsenal it is under used, under appreciated and  misunderstood.   In today's marketing culture the  demand for personalized and human connections with audiences is paramount! Audiences are people after all.   Email as a marketing tactic can and should be playing a part in that connection.  Take a listen and think about utilizing a tactic that warrants a place in your overall strategy.  Email is not the ugly duckling, it is the belle of the ball!
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