Reciprocal Learnings From B2C & B2B Marketing

On episode #102  of the Rethink Marketing Podcast, Eric and Colin tackle a big question for marketers: what can B2B marketers learn from B2C marketers, and vice versa?  A common misconception among advertisers and brand builders is that the other discipline isn't worth observing and learning from.  Our trusty co-hosts dive in to see whether or not that's true!  Is closer marketing and sales alignment realistic for B2C brands?  Should B2B brands try more emotional appeals?  Eric and Colin provide their hard earned answers and maybe a little wishful thinking.  B2B and B2C marketers can relate and empathize!

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