On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries talk about the Meta and the Metaverse. Can one brand own it? Is the full recreation of the physical world "Ownable"? Bombastic, arrogant, explosive, exponential are just of few of the adjectives around Meta and the Metaverse. What is the role of augmented reality? Have a listen. Potentially lost in the massive size of this space are marketing learnings like pivoting, sunk costs, too much & too fast, brand relationship in the market.
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