Is Every Attendee is a Lead? Rethinking Event Marketing (Part II)

Show Notes

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith extend last week's conversation by sharing their experiences with event marketing. In this two part series, part I focuses on attending and sponsoring other events while part II unpacks creating your own events. For those of us that plan our own industry events, tradeshows, symposia, and beyond, knowing how and where to leverage sponsorships, partnerships, trades, and more can be the difference between failure and massive success!

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