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Nov. 8, 2022

How Do I Embrace Black Friday Without Damaging My Brand?

On episode #153 of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith discuss some ideas to actually standout on Black Friday, Cyber Monday, and Small Business Saturday. The old, tired playbook of cutting prices, buying expensive media, and competing with everyone else for share of wallet is hackneyed and overdone. Plus, when everyone is shouting about discounts, it can be nearly impossible for smaller brands to standout. So how do marketing and sales leaders get "in" on Black Friday without damaging their brands?

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