ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Sept. 28, 2021

Horton Hears an Audience Shift

On episode #106  of the Rethink Marketing Podcast, Eric and Colin talk about subtle shifts and deafening avalanches in customer preferences.  What do marketers need to know to ensure their messages still resonate with the right audiences?  How do advertisers and brand strategists take a proactive approach to understanding and meeting their target segment’s evolving desires?  It’s often a quiet trickle rather than a raging tsunami, but we hope this episode helps prepare you either way!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at:  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

Learn more about your ad choices. Visit