On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing. If you haven’t adjusted your approach to email the past six months, you are missing out. Is your email strategy helping or hurting your personal brand? How can you use email to get in a consideration set instead of trying to build rapport? Why are we still trying to build trust or explain our value proposition during the first email?
Are we focusing too much on the metric of action versus outcome? It's time we rethink the use of email and put it in its correct position. Next time you open your inbox and hit “delete,” think of us!
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