ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Jan. 26, 2022

Here’s Why Your Emails Aren’t Working

On episode #121 of the Rethink Marketing Podcast, Eric and Colin uncover recent trends in marketing and sales emailing.  If you haven’t adjusted your approach to email the  past six months, you are missing out. Is your email strategy helping or hurting your personal brand?  How can you use email to get in a consideration set instead of trying to build rapport?  Why are we still trying to build trust or explain our value proposition during the first email?

Are we focusing too much on the metric of action versus outcome?  It's time we rethink the use of email and put it in its correct position.  Next time you  open your inbox and hit “delete,” think of us!

You can listen to take5: The Rethink Marketing Podcast on all major podcast platforms.

the Rethink Marketing Podcast website to learn more about the show  or just peruse our guest list and episode library.

Let us know what you're rethinking by emailing us at:  Send us your feedback  and we will send you a  highly sought after Rethink Marketing Podcast t-shirt!  Just include size and mailing address with your comments.

Thank you to Arrasmith Promotions for making today’s episode possible!

Learn more about your ad choices. Visit