ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Nov. 21, 2021

Firing the Silver Bullet of Sales

On episode #114 of the Rethink Marketing Podcast, Eric and Colin discuss the “silver bullets” of sales training and selling systems.  When should sales leaders implement, improve, or rewrite their sales system?  When is it time for some good old fashioned sales training?  Let’s distinguish between symptoms and underlying conditions to make sure we are firing the silver bullet at the right werewolf.

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