ALLITERATION : the occurrence of the same letter or sound at the beginning of adjacent or closely connected words.
Nov. 22, 2022

Finding the Balance of Innovation, Agility, and Management

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Nick Smith chat about their experiences managing humans, agility, and innovation--simultaneously! Nick shares the following formula for managing innovation: Meaningful unique ideas = [(stimulus )^(Diversity)] / Fear

Since, as Robert Frost put it, “Ideas are feats of association,” the key is for managers to put people in stimulating environments where collisions of disparate ideas can happen without without fear of judgement. But that can be difficult to do when business leaders are tasked with upskilling their team, managing the core business, adjusting to changing market demands, and, of course, driving innovation.

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