All These Hands in the Marketing Cookie Jar

On this episode of the Rethink Marketing Podcast, Colin Jeffries and Paul Frodge explore the benefits and drawbacks of having the executive team, finance, human resources, product, and other business units involved in making marketing decisions. This impacts crucial factors like advertising budget, sale pricing, marketing hires, growth goals, and beyond. When should marketing leaders heed the insights from other areas? And, of course, when should those recommendations be ignored? Often times marketing teams that can react quickly will outperform those restricted by red tape or committee decision making. But let's not forget that usually a diversified group of experts is smarter than one person!

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