On this episode of the Rethink Marketing Podcast, Eric Reed and Colin Jeffries walk the fine line between attention-grabbing advertising and brand suicide--which may also translate to career suicide for marketing leaders! How far is too far, and where do advertisers find the equilibrium of being memorable without offending their core audience? Sometimes taking a walk on the wild side pays off big with customers and stakeholders, so let's figure out the right way to get the right kind of attention!
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