On this episode of the Rethink Marketing Podcast, Eric Reed returns alongside Colin Jeffries to talk about the often cliché topic of story. Mastery of our story is a core function of marketing, and we need to take the necessary steps to ensure ours is concise, understood, and that our team can deliver on it. Because our story can change depending on the audience, how do we pull out the core and avoid burying the lede? What version of our story do we tell to respond to the question, "What do you do?" or "What does your product do?" It's a conversation every marketing and sales leader needs to have with their team, and this episode will lay the ground work for just such a chat!
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